HP Indigo and Color-Logic will join forces at PRINT18 in Chicago to demonstrate how HP Indigo white ink, expanded color gamut inks, and fluorescent inks let graphic designers offer brands and product managers an unlimited array of special decorative effects and colors. 

Discussing the collaboration, Color-Logic director of sales and marketing Mark Geeves says, “The latest HP Indigo product enhancements-to be shown at PRINT18 in Chicago-enable graphic designers using the Color-Logic Process Metallic System to differentiate their products in all forms of print media.”

Richard Ainge-Color-Logic chief technology officer and the developer of Touch7, commenting on the Print 18 offerings, adds, “Time-to-market is critical today, and embellishments require longer at the design and concept stage than ever before. At Color-Logic, we have worked with HP Indigo DFE developers to ensure that Color-Logic files are processed precisely and as intended by the graphic designer. Designers utilizing the Color-Logic and Touch7 systems at our licensed printers can choose metallic colors from a swatch book and rest assured the press will produce their files exactly.  Our design tools for Adobe CC and CS enable designers to create dramatic decorative effects in just seconds while eliminating the guesswork and trial-and-error typical of metallic file preparation.”